Authorities reported an increase in tourist flow to resorts in Kabardino-Balkaria.

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In 2025, according to government data, two million tourists visited Kabardino-Balkaria's resorts, a growth of almost 14%.

As reported by the "Caucasian Knot," after many countries closed their borders due to the coronavirus pandemic, Russian tourists turned more attention to resorts within the country, particularly in the North Caucasus. Elbrus has become one of the most popular ski resorts. Meanwhile, vacationers complained about ski lift queues and traffic jams.

Tourist traffic in Kabardino-Balkaria increased by 13.7% in 2025, reaching two million people, TASS reported on January 17, citing the republic's Ministry of Resorts and Tourism.

Kabardino-Balkaria's Minister of Resorts and Tourism, Asker Bifov, noted that the increase in tourist traffic was achieved "despite the natural disasters that occurred in the Elbrus District."

According to the ministry, the Zolsky District led the way in terms of tourist growth, with 250,000 visitors. This is 65% more than in 2024. During the New Year holidays, the republic welcomed 100,000 tourists. Tourists primarily come from Moscow and St. Petersburg, as well as neighboring regions—Krasnodar Krai, Rostov Oblast, and the North Caucasus, RBK reports.