Kadyrov's aide promised "conversations" with Chechen women without headscarves.

"Explanatory talks" with girls who don't cover their hair, as well as with their parents, will be held in Chechnya, stated Ramzan Kadyrov's aide, Amir Sugaipov.

As "Caucasian Knot" reported, four women's clothing stores were closed in Grozny this summer at the request of the authorities, after their social media advertising was deemed inappropriate. Amir Sugaipov, aide to the head of Chechnya, called on store owners not to use photos of women without head coverings or from behind in their advertising, promising retaliation if they do. Some social media users approved of the closures for the ads not conforming to the Chechen authorities' moral standards, while others considered it excessive. The campaign against "inappropriate advertising" of women's clothing has made retail trade unprofitable, entrepreneurs and industry workers told the "Caucasian Knot".

Aide to the head of Chechnya, Amir Sugaipov, who also holds the title of "youth curator" for the republic, announced another intensification of efforts to promote female morality.

"Most girls who let their hair down and go out without a headscarf think they look prettier this way. But that's not true. From the perspective of aesthetics, religion, Chechen adats, traditions, and customs, a girl with a covered head looks much more dignified and beautiful. And I'm not talking about the hijab, but about a regular headscarf or at least a strip—a simple, modest element that reflects respect for culture and traditions," Chechnya Today quotes Sugaipov as saying.

He stated that "explanatory talks" will be held in Chechnya with girls who don't wear headscarves, as well as with their parents.

"You must admit, it's nice to see a cultured, modestly dressed girl with her head covered. And we will have personal conversations with those who won't listen—both with them and their parents," the official stated.

Sugaipov added that he received support for his initiative to hold discussions on social media after a post calling for young women to wear headscarves. He also cited what he considered a successful experience of talking to female bloggers who had published "inappropriate content" and whose posts were removed after being summoned to talks with authorities. According to Sugaipov, "no one scolded anyone" back then, but "everyone understood everything."

Against the backdrop of this conversation, held on September 20, Chechen authorities launched a process to register bloggers—also overseen by Sugaipov, who promised that anyone who failed to comply with the authorities' demands would be "erased from social media."

In 2017, the online community "Carthage" published photos of Chechen women without headscarves or in "inappropriate clothing," sometimes with links to relatives who were called upon to "deal with" the women for their behavior. This public page was added to the registry of banned resources, but continued to operate behind closed doors, according to the "Caucasian Knot" report "Carthage: Traditions and Bullying in Chechnya and Dagestan".